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The world of international consumerism has slowly made its way to the Daasanach region, home to traditional Ethiopian tribes.
Mass produced products, particularly those made in China, are readily available all around us. And they have now made their way to the tribes, changing the traditional attires in Ethiopia.
This is what photographer Eric Lafforgue noticed during a visit in the southern part of the country back in 2013.
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He set out to capture these changes through his pictures.
‘Their creativity in mixing foreign and modern styles with traditional tribal attire has given them a unique look,’ says Lafforgue.
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